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adidas Campus: From Hip Hop to Football Culture

adidas has produced some timeless sneaker models throughout the years with the Samba, the Stan Smith and the Superstar. They hit the mark again in 1980 with the Campus (previously known as the Tournament in the 70s); a shoe that would soon become synonymous with street culture, becoming the go-to sneaker for football casuals, skateboarders and hip hop’s elite. That’s what I love about the Campus; its ability to cross boundaries. A sneaker released in simple colourways, and with its raw materials and no-nonsense silhouette, it still graces our shelves after 40 years, and rightly so.

Although it was initially released as a basketball shoe – its understated colours, clean lines and durability had it catching the eye of streets, with hip hop acts like Eazy E, The Beastie Boys and Run DMC rocking them for album covers and photo shoots.

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