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Will the Sneaker Resale Bubble Burst?

What eBay's Authenticity Guarantee Means for the Sneaker Industry
Image via eBay

It is predicted that by 2030, the sneaker resale market will reach $30 billion. Seems like things are on the up… and up again for resellers, but what happens if the perceived value of rare sneakers disappears? With the effect that COVID could have on trade and supply, and with a change in consumer spending since the pandemic began in 2020, things may change. Obviously, this is a worry for resellers the world over, but for us genuine sneakerheads, it would actually be a good thing, right? We would still buy sneakers but actually be able to secure pairs at retail. However, to what extent are the brands complicit in letting this resale market continue to thrive, and what could they do to change it?

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