If you grew up in the 80s and 90s, you’ll remember just how much hip hop changed as we
entered the 2000s. Artists were getting more creative by the minute, with the release of
critically acclaimed albums across the decade from Eminem, 50 Cent, Jay Z, Kanye West, Lil
Wayne and Nelly to name a few. This, along with the birth social media platforms like
Facebook and Twitter, meant more eyes were on hip hop artists than there had ever been in
the past.
The early 2000s also saw some world class draftees enter the NBA, like LeBron
James, Carmelo Anthony and James Harden. The thing was, if you couldn’t snap up a top
NBA draft pick… who were you going to get to get to endorse your brand?
Watch in full on YouTube @NachoAverageFinds
Presented by Bryan Mederos
Script by Kieran Coyle
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