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New Balance's 'Grey Day' is on its way

Collection of New Balance's grey sneakers

Think grey - think New Balance. There is no other sports brand that has a single colour locked down like NB do. Synonymous for decades, New Balance have turned what you would think should be a rather glum palette into something that has come to represent quality from a brand you can depend on. Celebrating this phenomenon, they’re back again in 2023 to give us another Grey Day, and this year, there’s something for everyone… if you like grey that is.

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